About Us

We reach, on average, more than

8.6 million enthusiasts

every month

20+ Websites
6m Subscribers
17m Pageviews

Who we are

Dealer Motorsports (DMS) is a leading online marketing and publishing company which builds and manages online inventory-based marketplaces.
Working in collaboration The Bonnier Motorcycle Group, our classified inventory program is designed for powersports dealers across the country. The program, which can be accessed through many of its enthusiast websites, including Cycle World, Motorcyclist, Dirt Rider, Hot Bike, ATV Rider and UTV Driver allows participating dealers to advertise their inventory and received qualified buyer inquiries by email and SMS. Bonnier is the largest motorcycle media company in the world, with over 4.8 million monthly visits to its websites and 10 million followers in their social media network.

What makes us different?

Unparalleled Advertising

With the leading publications, both in print and online, DMS boasts the largest motorcycle advertising network in the world. We offer dealers the opportunity to advertise to millions of qualified and interested buyers.


No Program Fees.  No Dealer Contracts.

We are so confident that your dealership will have success with DMS that we don’t require any long-term contracts or program fees.

Continuous Technological

We are the leaders in inventory management. We are continuously looks for new ways to integrate new technology for the benefit of ours customers as well as constantly searching for new partners for our customers to advertise on, with the purpose of a more efficient management experience.

Generate User

While much attention understandably goes towards consumer IoT scenarios such as wearable health devices or even fridges ordering vegetables when the shelves are empty, the real visible action is industrial IoT.

Boost Revenue

It is important for startups to devise service-level agreements for customers to better understand how IoT actually delivers value, eg. how much it costs for solutions for better energy usage and early identification of defects.

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